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Strategi Pengembangan Usaha Kecil Menengah - Peluang Bisnis | Peluang Usaha | Informasi Bisnis Indonesia
November 28 2020
  • 1

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Strategi Pengembangan Usaha Kecil Menengah

By admin - Fri Feb 17, 3:58 pm

Strategi pengembangan usaha kecil menengah (UKM) sangat dibutuhkan karena perkembangan UKM masih sangat lambat. Strategi pengembangan usaha masih terbentur beberapa masalah, misalnya modal, manajemen bisnis sampai strategi pemasaran yang jitu. Padahal menurut survey, Indonesia mempunyai jumlah UKM sampai 52 juta sampai akhir tahun 2011 lalu. Untuk itulah akan sangat disayangkan jika UKM yang banyak tersebut tidak bisa dikembangkan dengan maksimal.

Padahal, khususnya soal pemasaran, dengan memanfaatkan internet pelaku UKM bisa lebih meningkatkan pemasarannya. Lalu, bagaimana caranya meningkatkan usaha kecil menengah melalui internet? Sebelum mengetahui cara meningkatkan usaha kecil menengah (UKM) dengan internet, ada hal yang tak kalah pentingnya untuk dibahas yaitu mengenai strategi pengembangan UKM. Ini penting, sebab tanpa strategi yang tepat, usaha kecil menengah akan sulit berkembang.

Strategi pengembangan usaha

Strategi pengembangan usaha yang harus dijalankan oleh UKM adalah sebagai berikut:

  1. Segmentasi pasar. Dalam merancang suatu produk, UKM harus menjalankan segmentasi pasar. Cara ini yang juga dilakukan usaha-usaha besar dalam mempersiapkan produknya. Sebuah produk atau jasa, harus membidik pasar tertentu agar manfaat dari sebuah produk bisa maksimal dirasakan konsumen. Sebab, tiap market punya kebutuhan yang berbeda. Dengan melakukan segmentasi pasar, usaha kecil menengah bisa lebih mengoptimalkan setiap produk yang dikeluarkannya.
  2. Menjadi pemimpin pasar. Ini mungkin sering dilupakan oleh usaha kecil menengah. Yang penting penjualan lancar, rasanya sudah cukup. Padahal, untuk melakukan lompatan yang lebih besar, UKM harus bekerja lebih keras agar bisa menjadi pemimpin pasar. Terlena dengan kenyamanan yang sudah dirasakan bisa menjadi blunder besar bagi sebuah usaha. Sebab situasi bisnis tidak berhenti berubah.
  3. Kerjasama antar usaha kecil menengah. Melakukan kerjasama dengan sesama pelaku usaha kecil menengah perlu juga dilakukan agar bisa saling memperkuat usaha. Misalnya bisa dibuat paket promosi bersama yang bisa saling menguntungkan kedua UKM.

Untuk mensupport pengembangan tersebut, Anda juga harus mengetahui cara-cara yang tepat untuk berpromosi melalui internet. Karena untuk meningkatkan penjualan, usaha kecil menengah (UKM) harus gencar melakukan promosi. Berikut cara promosi online yang bisa dilakukan oleh pelaku UKM. Pertama yaitu melalui web atau situs. Memiliki situs atau web sendiri sudah menjadi keharusan bagi pelaku usaha kecil menengah (UKM) yang ingin maju. Dengan situs tersebut, UKM bisa mempromosikan produk-produk yang dimilikinya ke seluruh dunia.
Baca juga artikel cara membuat website gratis.

Strategi pengembangan usaha akan dibantu dengan strategi pemasaran yang tepat untuk menghasilkan keuntungan dan kesuksesan yang maksimal. Cara promosi yang kedua melalui internet adalah blog. Punya blog mendatangkan manfaat besar bagi usaha kecil menengah. Sebab akan membuat promosi yang dilakukan lebih lincah.

Cara ketiga adalah social network. Peran social network makin penting bagi kehidupan masyarakat saat ini. Usaha kecil menengah tidak boleh ketinggalan berada di dalamnya untuk lebih mendekatkan diri dengan pasar. Pengelolaan social media yang tepat, seperti dengan menerapkan Facebook Marketing bisa meledakkan bisnis UKM. Cara berikutnya adalah offline-online. Menghubungkan antara kegiatan offline-online di usaha kecil menengah dapat mempercepat pertumbuhan UKM melebihi yang pernah dibayangkan.

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