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Strategi Meningkatkan Penjualan Usaha Kecil

By admin - Fri Apr 27, 5:08 pm

Strategi meningkatkan penjualan memegang peranan penting dalam menunjang kesuksesan usaha Anda. Strategi meningkatkan penjualan bisnis skala kecil pun tentu saja berbeda dari bisnis yang sudah mapan. Berikut ini beberapa strategi yang bisa Anda praktikkan. Strategi pertama adalah jangan beriklan seperti bisnis besar. Bisnis besar beriklan untuk mengukuhkan merek dan penjualan di masa depan. Bila bisnis Anda baru saja dimulai dalam skala yang kecil, lebih baik fokuskan iklan untuk mendongkrak penjualan. Caranya, cantumkan alamat lengkap atau nomor kontak yang jelas dalam iklan yang Anda buat, agar konsumen mudah menghubungi Anda.

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Strategi kedua adalah tawarkan versi hemat. Menghadapi produk baru yang belum dikenal, biasanya konsumen cenderung memilih yang murah harganya. Jadi, usahakan menjual dengan harga yang lebih rendah daripada produk sejenis yang lebih dulu terkenal. Bila kualitas produk Anda lebih baik dari produk pesaing, dengan harga yang lebih murah, konsumen pasti akan beralih ke Anda. Strategi ketiga adalah tawarkan versi premium. Selain versi murah meriah, Anda bisa mendiversifikasi produk dengan menawarkan versi premiumnya. Anda bisa menggabungkan beberapa produk atau jasa dalam tawaran satu paket premium spesial, dengan harga yang lebih mahal.

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