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Raih Kesuksesan dengan Aksesoris Wanita - Peluang Bisnis | Peluang Usaha | Informasi Bisnis Indonesia
November 29 2020
  • 1

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, - ° - Humidity: %
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Raih Kesuksesan dengan Aksesoris Wanita

By admin - Mon Sep 30, 1:44 pm

Bisnis aksesoris wanita semakin marak dengan munculnya berbagai tren, seperti tren gaya ala seleb Korea dengan berbagai aksesoris yang menarik hati. Bisnis aksesoris wanita tidak ada habisnya karena pangsa pasar yang dijangkau sangat luas, mulai dari anak-anak sampai wanita dewasa. Karena bagi sebagian besar wanita, aksesoris sudah bukan lagi hanya sekedar pelengkap fashion tetapi juga merupakan hal yang tidak terpisahkan di keseharian mereka. Setiap hari, para wanita menggunakan aksesoris untuk pelengkap penampilan, seperti gelang, kalung, jam tangan, anting, bando, syal, bandana sampai jepit rambut. Inilah yang membuat prospek bisnis ini menjadi luas dan tak terbatas. Berbagai macam kelas pasti memburu aksesoris. Anda bisa melihat buktinya dengan semakin menjamurnya gerai aksesoris di pusat-pusat perbelanjaan, pasar tradisional sampai tukang aksesoris keliling.

Bisnis aksesoris wanitaJika Anda juga tidak mau ketinggalan untuk meramaikan bisnis menggiurkan ini, berikut ini trik sukses agar Anda mampu menghadapi persaingan pasar:

  • Bidiklah target pasar yang jelas. Aksesoris memang digandrungi oleh wanita, tetapi Anda sebagai pelaku usaha juga harus mampu membidik target pasar yang jelas. Tentukan target dengan menyesuaikan warna, motif, bentuk dan kualitas bahan yang akan Anda jual. Sesuaikan semua karakteristik tersebut dengan pangsa pasar yang Anda bidik. Untuk Anda yang mempunyai modal cukup besar, sebaiknya Anda membidik pangsa pasar kelas menengah ke atas. Karena golongan inilah yang biasanya lebih loyal dalam membelanjakan uangnya.
  • Tambahkan variasi barang yang Anda jual. Bisnis aksesoris wanita sebaiknya tidak hanya itu-itu saja. Upgrade lah produk Anda dengan mengikuti tren yang ada agar semakin banyak konsumen yang melirik produk Anda. Jadi, semakin banyak aksesoris yang Anda jual, maka akan semakin banyak pula transaksi pembelian yang akan Anda datangkan setiap harinya.
  • Sediakan layanan konsultasi. Layanan konsultasi akan menarik lebih banyak konsumen. Dengan layanan konsultasi ini, Anda bisa membandu mereka untuk memadu-padankan model fashion yang mereka pilih dengan aksesoris apa yang sesuai. Dengan begitu, Anda akan mendapat kepercayaan dari para konsumen dan pastinya akan berubah menjadi pelanggan tetap.
  • Berikan bonus garansi untuk produk-produk tertentu. Bisnis aksesoris wanita ada banyak di luar sana, untuk itulah Anda harus memberikan pelayanan yang lebih daripada yang lain. Salah satunya adalah dengan memberikan bonus garansi untuk produk-produk tertentu. Misalnya Anda juga memberikan bonus perawatan aksesoris tertentu, seperti aksesoris cincin, kalung dan gelang yang terbuat dari perak sehingga aksesoris ini tidak akan kehilangan kilaunya. Hal ini tentu akan menambah kepuasan pelanggan Anda.

Layanan ekstra yang Anda berikan pada konsumen semoga bisa memacu lebih banyak konsumen yang datang dan lebih banyak pelanggan tetap. Salam sukses.

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