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Peluang Usaha Baru - Peluang Bisnis | Peluang Usaha | Informasi Bisnis Indonesia
November 28 2020
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Peluang Usaha Baru

By admin - Tue Jan 24, 4:48 pm

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Peluang usaha baru adalah awal dari ide yang cemerlang. Peluang usaha baru berawal dari akumulasi ide yang ada kemudian Anda mulai berpikir untuk mengembangkan ide usaha kreatif. Anda harus benar-benar tahu apakah ide peluang usaha baru tersebut bisa anda jalankan atau tidak. Menemukan ide dan jenis usaha yang cocok yang bisa Anda jalankan tidaklah gampang. Tapi Anda bisa mengingat beberapa hal di bawah ini untuk menilai apakah ide bisnis kreatif Anda layak atau tidak untuk dijalankan. Berikut ini adalah beberapa hal yang harus Anda ingat sebagai bekal untuk melanjutkan usaha Anda.

Hal pertama yang harus Anda ingat adalah bahwa mempunyai ide saja tidak cukup. Banyak para calon pengusaha yang takut untuk mengemukakan ide bisnis kreatif mereka kepada orang lain karena khawatir akan ada yang mencuri ide tersebut. Banyak juga yang bercerita bahwa ide bisnis kreatif mereka dicuri orang. Sebenarnya sah-sah saja seseorang tidak menceritakan ide bisnis kreatif mereka. Tapi yang harus anda ingat bahwa ide bisnis kreatif hanyalah ide bisnis, tidak lebih. Ide bisnis kreatif bukanlah sebuah bisnis.

Peluang usaha baru juga harus dilaksanakan dengan terencana secara matang. Jika Anda selalu punya banyak ide bisnis kreatif, tetapi tidak berarti Anda bisa mengerjakannya semua. Kuncinya adalah pelaksanaan. Membangun bisnis itu perlu kerja keras, ketabahan dan manajemen keuangan yang baik. Baru kemudian Anda tambah dengan menu selalu kreatif.  Pelaksanaan bisnis selalu lebih unggul daripada ide bisnis yang hebat. Anda tidak bisa membeli nasi goreng dengan setumpuk ide bisnis kreatif. Bisnis yang berjalan dan bisa mendapatkan profitlah yang bisa anda gunakan untuk membeli nasi goreng, bahkan hingga gerobaknya kalau penjualnya mau.

Hal kedua yang harus diingat adalah jangan terlalu berfokus pada ide bisnis yang baru untuk berhasil. Kadang-kadang bisnis yang baik dan menguntungkan berasal dari ide bisnis kecil yang sederhana. Mungkin memang benar Bill Gates-lah yang membuat dan mempopulerkan sistem operasi windows yang user friendly. Tapi Anda bisa memperoleh uang dengan “hanya” membuka kursus pelatihan bagaimana mengoperasikan sistem operasi windows tersebut. Anda tidak perlu membawa sebuah ide bisnis gila yang dahsyat dengan menciptakan sistem operasi buatan Anda sendiri. Banyak orang yang tidak ingin memiliki bisnis kelas dunia yang berukuran super raksasa. Mereka hanya ingin memiliki perusahaan yang menguntungkan. Anda bisa tiru itu.

Peluang usaha baru juga tidak boleh melupakan ide bisnis baru yang keluar karena bisa menjadi boomerang bagi Anda. Satu kiat sukses bisnis dari Rhonda Abrams adalah: “Lebih mudah memperoleh satu bagian kecil dari pasar yang sudah ada daripada menciptakan pasar baru“. Kalau Anda benar-benar siap secara mental dan siap menanggung konsekuensinya, ide bisnis baru akan bisa menghasilkan sesuatu yang luar biasa. Tapi yang harus Anda ingat adalah menciptakan pasar yang baru adalah hal yang sulit, membutuhkan banyak waktu dan biaya yang besar.

Hal keempat yang harus Anda ingat adalah perhatikan dan pelajari jug aide bisnis yang lama. Sebagian besar ide bisnis terbaik untuk bisnis baru berasal ide-ide bisnis yang pernah dikembangkan sebelumnya. Ketika sebuah industri berkembang dan perusahaan-perusahaan besar mulai mendominasi, seringkali mereka mengabaikan sebagian kecil konsumen atau pangsa pasar mereka. Padahal pangsa pasar tersebut masih cukup menguntungkan. Anda bisa mendapatkan peluang untuk meraih pangsa pasar tersebut. Contohnya : sebut saja toko “X” yang menjual oleh-oleh khas kota anda menguasai pangsa pasar di kota Anda. Setelah Anda amati, ternyata toko tersebut tidak berjualan secara online. Dengan ide bisnis yang sama, produk yang sejenis dan harga yang tidak jauh berbeda, Anda bisa menjual produk tersebut melalui internet dengan memasang iklan online. Begitu juga sebaliknya. Situs “grosir kerupuk murah” yang mempunyai traffic tinggi ternyata tidak berjualan secara offline. Ini kesempatan bagi Anda untuk berjualan kerupuk misalnya dengan cara menitipkannya ke toko-toko kelontong. Hanya saja yang perlu Anda ingat, ide bisnis yang buruk jangan Anda lakukan. Contohnya adalah menjual furnitur ke konsumen langsung dengan wilayah pasar hingga seberang pulau. Ide bisnis kreatif ini tidak cukup baik. Mereka yang ingin membeli furnitur biasanya ingin melihat langsung dan merasakannya. Lain halnya kalau Anda menjual furnitur bukan ke konsumen langsung (end user), tapi ke penjual kembali.

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